"We want to be recognized as the mutual fund that provides the right product to the right client at the right time. We want to be known for our knowledge-based customized approach that helps us offer the right financial solutions to our customers by understanding their needs better. We want our employees to work towards and help us create an industry role model. We want to promote an investment culture that believes in long term, systematic wealth creation. We want to reach out to the ever growing number of aspiring investors through our strong distribution network."